A digital strategist who takes a data driven approach to drive growth, create impact and reach tangible goals.
Marketing
The best marketing happens when a strong analytical mindset is paired with a bit of creative craziness. Markets are conversations and I help figure out how to have them.
Strategy
The best digital strategies aspire to move the needle on value creation. Digital strategies fail more often because of too little ambition rather than too much.
It starts with a rich understanding of the competitive environment and how it’s likely to change. Because new technologies can radically reshape business economics, it’s essential to think through the implications for your own organization and your broader ecosystem.
technology
A key question in our consumer-driven world is, how can we make better use of digital assets and technology to improve loyalty, accelerate customer adoption, and create disruptive business models to develop sustainable growth?
Organizations should not set out to map what products and strategies these new technologies will bring, but rather, how to synthesize concepts across disciplines to capitalize on the new technologies and stay ahead of competitive threats.
I work with businesses to take a strategic approach to digital transformation. Knowing what improvements will be most impactful, how customer expectations are trending, and where innovation can lead.
innovation
Organizations that win at Innovation start by thinking big—whether seeking to strengthen existing advantages or to tap new ones.
While digital innovation is a means for new entrants to leverage digital technology in order to challenge incumbent firms, it also provides opportunities for incumbent firms to enhance and expand their product and service portfolios into new realms.
With so many technological changes, companies have to create a digital innovation strategy to stay competitive. The key is to generate the innovations within your company to insulate yourself from the market disruptions and cycles.
I make strategy simple. Working with me means turning visions into reality. I take a data-driven approach to strategy, translating complex data into actionable goals. In essence, my philosophy to work is simple: companies are founded on vision, and grown with strategy. I shape strategies that will impact growth.
I strive to drive engagement and deliver results focused on organizational goals, to build positive brand reputation through the power of strategic advertising and communication. Combining analytical thinking and creative ideation in my workflow. By taking this approach, I use unique ideas backed by robust data to launch strategic campaigns that convert.
Digitalization has dramatically altered the relationship between companies and their customers. It has changed the way consumers inquire, buy, react, share, and even create. In the digital age, a strategy or transformation that is not customer-centric is doomed to fail, but companies that invest in innovation survive.
Digital innovation and its related ecosystems can offer access to borderless global markets and digital services, often data driven, that radically enhance differentiation. My knowledge and experience helps me create this drive for innovation or by uniting data, digital and marketing. We begin by developing new business models that leverage digital platforms and data valorization to boost growth of business streams. No more siloed workflows. No more muddled results. Its strategy made simple.
Solving problems through strategic campaigns and digital solutions
